When I hear, “Once Upon a Time,” I remember reading bedtime stories to my sons when they were youngsters. As adults, stories help us understand complex concepts, and just like when we’re younger, they forge connections with the storyteller, open up our imaginations, and help us receive new ideas.
"If history were told in the form of stories, it would never be forgotten" Rudyard Kipling
When we train pre-sales and sales professionals around the world, we often hear that telling stories will be considered inappropriate in their opportunities. Any method, used poorly, will produce bad results.
Check out our full blog article to see some great examples of how we train the industry’s highest performing sales teams how to use story to connect, build trust and sell.